Jenkins Analysis — ‘Web 2.0’

In this blog post I would like to analyze topics mentioned in “Critical Information Studies For a Participatory Culture (Part One)”.

Jenkins’ blog discusses a great deal about Tim O’Reilly’s “web 2.0” concept. After the dotcom meltdown, with only a few major companies still afloat, times were changing, technology was advancing, and a new culture was inevitable.

As Jenkins has clarified it several times, “web 2.0” is not, in fact, the concept of participatory culture.  Participatory culture is the fuel that will drive advances throughout society using “web 2.0”.

Jenkins brings up an imperative statement, that there is a serious re-thinking that must occur.  Old media is leaving, and new media is coming.  With new media,  not only must we revise the ideas of how we can portray media to the public, but also consider the impact this could and will have on our culture.  In new media, a vast amount of control is given to the general public.  We are no longer dependent on a select few companies’ biased opinions. Roughly 70% of the media broadcasted through television is controlled by just six different companies [GE, NEWS-CORP, DISNEY, VIACOM, TIME WARNER, CBS].


While this blog is not an argument entailing politics, it would be ignorant to dismiss the problem of propaganda. When just six companies control what you hear everyday on the news, you are not getting the entire story.

Instead, with new media comes more power to the people.  Through social media like Facebook and Twitter, we have exponentially increased the sources of information that people now have access to. This not only helps counter-act the biased views that old media publicizes, but opens up countless avenues of opportunity.

The participatory culture of new media grants business freedom.  Those looking to advertise their company can do so with convenience like never before.  With the press of a finger, a tweet can inform hundreds of people in your town about a local business.  The beauty of new media is that it just as easily can inform millions of people about a major corporation, whose presence is more widely known.

Jenkins also warns us to tread with ease in this field. As viral as new media has become, it is still in its infancy. With more public information online, comes a higher risk of fraudulent actions.  Not only with personal identities, but also with copy right infringement.

New media is an avenue that all should explore. Its here, and isn’t going anywhere anytime soon.

Jenkins Analysis — ‘Web 2.0’

4 thoughts on “Jenkins Analysis — ‘Web 2.0’

  1. First, I really liked the link you provided and I’m glad you can agree that the information we receive from the six giants is no where near the entire truth or what we need to hear. It’s nice to have the power of new media for the connection standpoint of people in your hometown as well. I enjoyed the way you ended it. New media is here to stay and people should enjoy the ride we are about to be on. Good job.


  2. bndomagal says:

    I really like the points you bring up about how participatory culture is actually the fuel that drives society and how there is a big problem in today’s media with propaganda. These are very important factors that we should all be aware of when discussing and participating in social media. The consumers are really the ones with power but we still need to be conscious and critical of the things we are being shown. Great job!


  3. Cody, I love the point you make about how new media is giving “power to the people”. With new media, it isn’t only corporations and their potentially biased views, or propaganda, that the public revives from the media. Rather, we are now receiving an huge array of information from different viewpoints, and that is so empowering as it helps seeing others’ perspectives helps us grow. In a sense, we are able to analyze everything! You make great points.


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