Jenkins Analysis — ‘Web 2.0’

In this blog post I would like to analyze topics mentioned in “Critical Information Studies For a Participatory Culture (Part One)”.

Jenkins’ blog discusses a great deal about Tim O’Reilly’s “web 2.0” concept. After the dotcom meltdown, with only a few major companies still afloat, times were changing, technology was advancing, and a new culture was inevitable.

As Jenkins has clarified it several times, “web 2.0” is not, in fact, the concept of participatory culture.  Participatory culture is the fuel that will drive advances throughout society using “web 2.0”.

Jenkins brings up an imperative statement, that there is a serious re-thinking that must occur.  Old media is leaving, and new media is coming.  With new media,  not only must we revise the ideas of how we can portray media to the public, but also consider the impact this could and will have on our culture.  In new media, a vast amount of control is given to the general public.  We are no longer dependent on a select few companies’ biased opinions. Roughly 70% of the media broadcasted through television is controlled by just six different companies [GE, NEWS-CORP, DISNEY, VIACOM, TIME WARNER, CBS].


While this blog is not an argument entailing politics, it would be ignorant to dismiss the problem of propaganda. When just six companies control what you hear everyday on the news, you are not getting the entire story.

Instead, with new media comes more power to the people.  Through social media like Facebook and Twitter, we have exponentially increased the sources of information that people now have access to. This not only helps counter-act the biased views that old media publicizes, but opens up countless avenues of opportunity.

The participatory culture of new media grants business freedom.  Those looking to advertise their company can do so with convenience like never before.  With the press of a finger, a tweet can inform hundreds of people in your town about a local business.  The beauty of new media is that it just as easily can inform millions of people about a major corporation, whose presence is more widely known.

Jenkins also warns us to tread with ease in this field. As viral as new media has become, it is still in its infancy. With more public information online, comes a higher risk of fraudulent actions.  Not only with personal identities, but also with copy right infringement.

New media is an avenue that all should explore. Its here, and isn’t going anywhere anytime soon.

Jenkins Analysis — ‘Web 2.0’

The Social Network — “The break up scene”

Being a Computer Science major, a film revealing the story of Facebook and its creator is captivating to say the least. After watching the movie for the second time, (the first being in theaters) it is safe to say that I originally missed out on a lot.

The scene that sticks out the most to me is the very first scene; “the breakup scene”. Here, Mark and his girlfriend are found conversing in a bar. This scene is held in high regard due to the fact that it sets the tone for the rest of the film. The short five minute opening scene does a lot to teach us about our main character, Mark Zuckerberg.

Right off the bat the scene begins with a slightly different mise-en-scene. The scene’s first few seconds begin with a black frame, entirely focusing your attention on Mark and his girlfriend Erica’s conversation. As the darkness fades, the camera pans in for a close up on the two. The filmmakers use classical filming techniques and editing to create a very cozy, relatable feeling, in return gaining the viewer’s full focus and comfort in the setting. The entire scene jumps between short close up shots of Mark and Erica bringing just their faces into focus. The diegesis of this scene tells us exactly what Mark’s personality is all about. With the dialogue at a rapid pace, it discloses the intelligence that exists between the two. Mark’s self-centered, arrogant behavior foreshadows his actions for the rest of the film. For example, his compelling desire to be correct shows when he interrupts his girlfriend when she is clearly upset just to correct her on calling “final clubs” “finals clubs”. The filmmakers do a very good job at portraying the type of person Mark is; a very smart, insecure “nerd” who has something to prove to the world, in which he does through Facebook.

This scene can be viewed here:

The Social Network — “The break up scene”